Fundraising coach for startup founders

Run your best fundraise.

One-on-one fundraising coaching for top founders. Raise faster, with nothing left on the table.

Jorian Hoover speaking at a Harvard Business School event
60+
Founders coached
$270M+
Raised by founders Jorian coached
10+ yrs
In startups & VC

I work with founders on every part of their raise: the story, the materials, the investor process, and the close. The goal is simple: accelerate your fundraise, and make your company as VC-backable as it can possibly be.

Work with Jorian

Two ways to work together.

Upfront pricing. No success fees, no percentage of your round.

Ongoing partnership

1:1 Fundraising Coaching

The goal: get through your raise faster, with a hands-on partner at every step — from story to term sheet.

$5,000–$8,500per month
Depending on stage and level of support
  • 1 or 2 hour-long hands-on sessions every week on Zoom or Google Meets
  • Direct access to Jorian on WhatsApp and email between sessions
  • Between-session Loom reviews of your materials — decks, docs, memo, investor list, email comms, call recordings, etc.
  • Pattern recognition from 60+ founder raises totaling $270M+
Apply for 1:1 coaching

I work with only 5–7 founders at a time, so each raise gets my full attention.

Single intensive

Fundraising Workshop

One intensive session to pressure-test your raise and leave with a clear plan.

$1,500flat · 90 minutes
 
  • I spend ~2 hours before our session reviewing everything you send, so we start at full speed
  • 90-minute workshop on whatever moves your raise most: your story, your investor process, or a full diagnosis
  • Ideal right before launching a raise, or when a raise needs a reboot
  • The $1,500 credits toward your first month if you continue into coaching
Buy Now

Many founders start with the workshop and continue into coaching.

Fit

Who this is for.

A great fit if you're:

  • A venture-track founder about to launch a raise or already in one
  • Willing to roll up your sleeves and put real work into preparation
  • Looking for a hands-on coach who will give you real feedback
  • Raising anywhere from pre-seed to Series C

Not a fit if you're:

  • Raising under $500K. I work with founders raising VC-style or sizable angel rounds
  • Wanting a done-for-you raise you don't have to show up for
  • Looking for someone to make investor introductions for you. I'm a coach, not a broker
  • Expecting success-fee or commission arrangements
Testimonials

Founders on working with Jorian.

Working with Jorian transformed our fundraising approach. His strategic guidance helped us exceed our goals and negotiate founder friendly terms. He provided actionable insights, hands-on support, and motivation at every step. Thanks to Jorian's expertise, we gained confidence and clarity in our fundraising efforts, leading to lasting success.

Nicole Jiam
Nicole Jiam
CEO & Co-Founder, IIAM Health · Pre-Seed, $1M+ raised

Jorian is a trusted advisor, and has been extremely supportive through my fundraising journey. He asks thoughtful questions to help me reason through tricky problems, and brings his expertise around investor expectations, helping me anticipate investor perspectives before I actually speak with them. This is invaluable as it allows founders to run a tight process and ultimately close the round they want.

Varsha Ramesh Walsh
Varsha Ramesh Walsh
CEO & Co-Founder, Offstream · Seed, $4M+ raised

Jorian was a strong asset during our fundraising process and helped ensure our materials resonated with investors. He understands the investor perspective and is well-versed in both the early-stage and later-stage fundraising ecosystems. He was easy to work with and I recommend him to other founders.

René Janssen
René Janssen
CEO & Co-Founder, Lepaya · Series C, $35M+ raised

Jorian transformed how we told our story. He helped us cut to the core of our narrative, refine our pitch, and position it in a way that finally resonated with investors. His guidance was pivotal in helping us close our round, and I'd recommend him to any founder raising capital.

Jamie Gong
Jamie Gong
CEO & Founder, CareHero · Early-stage round, undisclosed size

Jorian played a pivotal role in expanding our network of potential investors, enabling us to connect with key contacts we wouldn't have reached otherwise. His strategic advice on how to position our unique strengths and market potential resonated strongly with investors. We're incredibly grateful for his guidance and highly recommend him to anyone seeking a hands-on, knowledgeable fundraising advisor.

Radoslaw Kulesza
Radoslaw Kulesza
CEO & Co-Founder, Coding Giants · Series A, $10M+ raised

Jorian's guidance was pivotal in helping us with our funding round. His understanding of investor expectations, combined with his ability to help us build a compelling narrative, made all the difference. Jorian not only helped refine our pitch deck, but also walked us through the entire fundraising process — from building a strategic investor list to preparing for tough investor questions. If you're serious about raising capital, Jorian is someone you want in your corner.

Tim Seithe
Tim Seithe
CEO & Founder, Aeon · Seed, $9M+ raised

I met Jorian through The Breakfast community right before we began raising our Seed round. From our very first call, Jorian was incredibly open and helpful. He thoroughly reviewed our deck and pointed out key areas that needed more clarity or improvement. His advice on fundraising strategy was invaluable, as he shared insights and tactics drawn from his recent experiences with other founders. Thanks to Jorian, we also found introductions to VCs we had been trying to connect with.

Eteri Saneblidze
Eteri Saneblidze
CEO & Co-founder, The Breakfast · Seed, $3M+ raised
Portrait of Jorian Hoover
About

Hi, I'm Jorian.

I'm a fundraising coach for startup founders, with a background spanning raising VC capital at startups, Harvard Business School, and Owl Ventures.

Over 10+ years in startups and venture capital I've helped 60+ founders raise $270M+, all the way from pre-seed to Series C.

Why coaching? Because fundraising is one of the most important parts of building a startup, yet top founders often find the process murky and frustrating, and end up leaving money on the table. I love helping founders run a high-quality, accelerated fundraise, so they can get back to the core of their startup: building and selling.

My favorite message to get from a founder isn't that they closed the round — it's that they're proud of the fundraise they ran.

Free resource

Get 127 pitch decks from Tier 1 raises — free.

Includes decks from rounds backed by Sequoia, a16z, Khosla Ventures, Index Ventures, NEA, Lightspeed, Founders Fund, Accel, and Benchmark.

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